The testimony of David Finkiel, Marketing and Sales Manager Dardelin Conseils
“We use ByPath every day! The power of the tool allows us to have very useful information about our core target group “.
Presentation
Dardelin Conseils has been specialized for 27 years in consulting and sales training. Their job is to develop and implement tailor-made training projects. Mainly on large accounts with sales teams ranging from 20 to more than 1,000 people.
Their expertise covers 4 areas of activity:
- Business to Business (B2B)
- Business to Consumers (B2C)
- Customer Relationship Management
- Commercial Management
Context
To support its commercial development, Dardelin Conseils wishes to acquire a simple and efficient prospecting solution, capable of generating leads and quickly identifying new strategic contacts in order to enrich its database.
An immediate success
“We use ByPath every day! The power of the tool allows us to have very useful information about our core target, particularly through the reconstruction of organizational charts. Thanks to personal emails and access to their profiles on social networks, we can push personalized messages to all our prospects.
In addition, ByPath is a very ergonomic and user friendly solution. The navigation is efficient and the handling is easy.
Complementarity with our Marketing Automation solution
The volume of contacts generated thanks to ByPath is huge. As soon as a lead is detected in ByPath, we add it to our Marketing Automation Iko System platform. The complementarity between the 2 solutions is very practical for our structure. This allows us to engage the interlocutors with an automated email and to animate them according to prepared scenarios.